Our Story
Physical gold, done properly.
Gold Tier Advisory is an independent, family-run London dealer in Capital Gains Tax free UK gold coins. We believe owning real gold should be simple, private and pressure-free.
Who We Are
An independent dealer with an education-first promise
We started Gold Tier Advisory for one reason: too many people were being sold gold before they understood it. High-pressure phone calls, confusing premiums, coins chosen for the dealer's margin rather than the client's goal.
We do it differently. Every client is taught before they buy, through our free Gold Academy, our guides and honest conversations on the phone or in person at The Harley Building in central London. When you are ready, we supply UK legal tender coins such as Britannias and Sovereigns, which are exempt from Capital Gains Tax and free of VAT.
If you can't hold it, you don't own it. That is the standard we work to.
What We Stand For
Four promises we make to every client
Nobody buys from us before they understand what they are buying. The Academy, the guide and our team exist to teach first.
Live market pricing, transparent premiums and honest lessons, including the one about what happens when gold falls.
A real person on the phone, WhatsApp when it suits you, and appointments at our London office. No call centres.
We offer a buyback service on every coin we supply, with a fair, live market valuation whenever you choose to sell.
Where We Are Going
Building Britain's most trusted name in gold
Our aim is simple: to be the dealer people recommend to their parents and their children. That means growing slowly, keeping every client relationship personal, and measuring ourselves on the reviews clients leave, not the volume we ship.
We are rated Exceptional on Feefo, and every review is independently verified. We intend to keep it that way.
Come and see us
The Harley Building, 77 New Cavendish Street, London W1W 6XB
Monday to Saturday, 8:30am to 6:30pm, by appointment
