A company
for the long run.
Independent UK gold coin experts. Gold is a long-term decision, which is why who you buy from matters.
Physical gold is not regulated by the Financial Conduct Authority. The value of gold can go down as well as up. Past performance does not guarantee future results.

Who We Are
Independent gold coin experts,
education first.
Founded in 2024, Gold Tier Advisory is a UK owned and run company specialising in certified UK legal tender gold coins.
Our customers come to gold for different reasons: owning something real, collecting or passing coins on to family. Everyone's situation is different, which is why we take our time to understand you.
Learn before you buy through our free Gold Academy, the Gold Coin Guide or a chat with a specialist. When you are ready, we supply UK legal tender coins, from Britannias and Sovereigns to certified coins, all exempt from Capital Gains Tax for UK residents.
77 New Cavendish Street
London, W1W 6XB
What every customer
can expect.
We want every customer to understand what they are buying first. The Academy, the Gold Coin Guide and our specialists are here to help.
Live market pricing and clear lessons, including what happens when gold falls.
A dedicated specialist on the phone and appointments at our office, whenever it suits you.
Our mission
One million people
learning and owning gold.
Our mission is to help 1,000,000 UK residents learn about and own physical gold. We grow by keeping every customer relationship personal and measuring ourselves on the reviews customers leave, not the volume we ship.
We are rated Exceptional on Feefo and every review is independently verified.
Our team
The people
you'll speak to.
We are a small UK team, so the specialist who helps you choose your first coin is the same person you speak to years later.
- Mike JonesFounder
- Catherine HughesUK Gold Coin Department
- Anthony FolkestoneUK Gold Coin Department
- Natalie HayesOperations Coordinator
- Lucy KempSenior Gold Consultant
- Daniel ChenFinance Executive
Welcome to
Gold Tier Advisory.
The Harley Building, 77 New Cavendish Street, London, W1W 6XB
Monday to Friday, 9am to 5pm